TX Health Benefits Pool, February 2021 - Present

• Directed and managed team of communication professionals to develop and execute content marketing strategy for internal and external audiences.    

• Wrote, managed, and implemented crisis communications and educational content during an unexpected brand shift in 2023.

• Collaborated with cross-functional teams to develop and execute successful thought leadership campaigns, including decks, webinars, and articles across both print and digital channels for multiple members of the executive team.

• Oversaw the entire execution of a new annual conference and accompanying communication campaign for our +900 member groups, including the writing, editing, printing, and distribution of decks, posters, flyers, and gift bags.

• Rewrote and restructured an outdated external system guide as the “living” Administrative Guide, which increased ease of utilization and then oversaw an accompanying weekly webinar series for member experience trainings.

• Wrote, designed, and oversaw the visual and technical implementation of a completely updated website experience for with collaboration across all departments with exceptional feedback from Board and member surveys.

• Coordinated, researched, and wrote ongoing communication campaigns including 4 monthly newsletters, monthly articles, monthly print ads, weekly updates, and daily internal newsletters that resulted in over 100K impressions and a 15% increase in open rates.

• Developed and executed a comprehensive content calendar.

• Researched and wrote scripts for multiple educational videos and series across internal and external vendors.

• Awarded “Employee of the Quarter” in Q1 2022 out of 100+ staff and promoted the Asst. Communications Director in 2022.

Freelance, February 2020 - February 2021

• Wrote 100+ new SEO-focused site pages for TOP Agency, with “Pet Marketing” page directly securing new client.

• Strategized, wrote, and executed an entire crowd funding campaign for TOP Agency, directly resulting in a successful funding.

• Worked with TOP Agency’s CEO to produce articles, podcasts, live webinars, and social media content for thought leadership.

• Produced high-quality educational motion graphics videos for Aceable, boosting retention rate.

• Wrote, pitched, and animated organic and paid ads on Facebook, Instagram, and LinkedIn for Effective Spend’s clients.

• Interfaced directly with The Gamer’s Way’s CEO to develop, launch, and execute a new brand across Twitch, Instagram, TikTok, and Twitter.

Digital Surgeons, June 2018 - February 2020

• Increased engagement rates 30% across LinkedIn, YouTube, and CEO’s CEO& website; gaining new followers by creating content pipeline that maximized time to generate multimedia content, increasing posts from once a month to 3 times a week.

• Worked with international snack brand ZENB to write, produce, direct, and edit 4 video campaigns for US launch—used for 15 and 30 second pre-roll ads on Hulu as well as targeted Instagram and Facebook ads, with an 89% completion rate.

• Wrote, shot, and edited 20+ videos for Jarlsberg’s “Life’s Best Served” campaign—event coverage, recipes and lifestyle ads used in pre-roll commercials and Facebook and Instagram ads, achieving 28% higher completion-rate than industry standard.

• Wrote, shot, and edited brand-reveal video for the City of Hartford to attract entrepreneurs and startups, including high-profile interviews with InsureTech, MedTech, and Advanced Manufacturing industry leaders that generated over 30K impressions.

• Wrote an entire campaign around Gen-Z marketing expertise—three videos, a white paper, and a landing page—that resulted in over 1000 downloads within the first 3 months of implementation.

• Wrote, directed, and produced thought leadership content on digital marketing. Designed pipeline and workflow for content creation, leading and training a team of creatives.

• Increased organic search traffic through the creation and optimization of high-quality, SEO-driven blog contents for executives and internal staff alike.

• Wrote technical copy for Ulbrich Steel, an international metal provider’s homepage and several application and product pages.

-Ation Agency, August 2015 - December 2017

• Project Manager for team of seven creatives helping clients reach target markets through video, strategy, and social media.•   

• Project Manager and Lead Motion Designer for client International Studies Association to plan, capture, and distribute content to all their members through new online digital platform and annual live conferences.

• Lead Motion Designer and Creative Consultant for client Pack Leaders to promote brand and spread awareness for dog rescue and adoption.

• Promoted to work directly with UConn’s Digital Media & Design Department to boost recruitment efforts, directly resulting in the program’s highest year of recruitment.

Cigna Healthcare, August 2014 - September 2015

• Wrote, pitched, and animated promotional marketing video for internal Tailwind Agency.

• Promoted to project manage scrolling website animation I also wrote, pitched, and animated.

• Lead Digital Consultant on program-wide web application pitch contest. Awarded “Best Web Application”.

  • Designed presentation, web application flow, and wrote and animated introductory animation.

University of Connecticut, September 2016 - 2019