Writing & Communications
In 2020, I made the decision to transition from a general Content Marketer to a specialist in writing and strategy, and I couldn't be happier! I just love the challenge of connecting one group of people to another and helping them communicate.
Annual Reports
Designed for both print and digital, as well as both internal and external audiences, the Annual Reports I created for TXHB would vary greatly year-to-year. It was crucial to balance the tumultuous times of healthcare during and after the pandemic with the exciting, innovative solutions we would implement every year. Regardless of the numbers or financials, the process was always the same: collaborate across departments to gather data and then working closely with executives to build positive, yet truthful, messages from the organization.
2024 Annual Report
for TX Health Benefits Pool
2023 Annual Report
for TX Health Benefits Pool
2022 Annual Report
for TX Health Benefits Pool
2021 Annual Report
for TX Health Benefits Pool
Thought Leadership & Ghost Writing
Thought leadership is perhaps my favorite type of content to write. I love working one-on-one with executives and leadership to find what they are passionate about, then combining that with my own research to help create new articles in their particular voice. I have helped ghost write articles, keynotes, and even social media channels.
Presentation Slides
Presentation Slides
Presentation Slides
Print Ads
Anyone who says "print is dead" has never had to get their messaging in front of an older audience! Researching and finding that many of our current and prospective members all subscribed to a monthly magazine meant meeting them where they were.
No Bull in These Benefits
Published in Texas Town & City
Saved Us $37,000
Published in Texas Town & City
Mission Driven
Published in Texas Town & City
We're Here For Ya
Published in Texas Town & City
40 Years Later...
Published in Texas Town & City
Member Testimonials
Published in Texas Town & City
45 Year Anniversary
Published in Texas Town & City
Innovative Solutions
Published in Texas Town & City
Blogs & Articles
for TX Health Benefits Pool
for TX Well
for The Home Loan Expert
for TX Health Benefits Pool
for TX Health Benefits Pool
for TX Health Benefits Pool
for TX Health Benefits Pool
for TX Health Benefits Pool
for TX Health Benefits Pool
for TX Health Benefits Pool
Marketing Materials
Educational Materials
SEO
Written
Web Pages
TX Health Benefits Pool
After a complete rebrand from TML Health to TX Health Benefits Pool, we saw an opportunity for a much-needed rehaul of the website. The previous site had been bogged down by years of one-off landing pages, irregular content reviews, and out-of-date visuals.
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My team and I took on the lofty project from ideation to publication. Our team spent a year working across departments, gathering feedback, designing the user experience, and ultimately creating a website that left both the board and our members very happy.
Ulbrich Stainless Steel
A fun challenge! Ulbrich Stainless Steel is perhaps still the most technical brand voice I've had the pleasure of writing for (which makes sense when you realize they build the stuff NASA uses in space ships). It was a blast to write their website's home page as well as the product pages for their shaped wires.